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Tourism Management


Tourism management planning helps the municipality to manage summer visitor traffic, reduce overcrowding, manage excessive waste and discourage illegal parking. The plan also promotes cleaning of public washrooms, and improvements to picnic and playground areas, as well as municipal boat launches. It is created in partnership with provincial and regional partners, including Ontario Parks, Quinte Conservation, Canadian Wildlife Service and the Ontario Provincial Police.

A man sits in a lawn chair on a sandy beach with a colourful umbrella over him.

Strategic Alignment:

This topic aligns with the following pillars of the Corporate Strategic Plan:

Stable and Diversified Economy: Managing tourism helps balance the needs of the tourism industry and the needs of the residents, mitigating the impact of tourism on residents and infrastructure.

Livable Community: Managing tourism also helps foster an affordable, healthy, livable community for all.

Background information:

Graphic of a chain link

Have Your Say

Read background information on the Tourism Management Plan projects on Have Your Say.

2023 Tourism Management Plan:

The municipality adopted an updated Tourism Management Plan for the 2023 season. Highlights include:

  • Free admission to Wellington Beach for residents and non-residents, every day in May, June and September, and on regular weekdays in July and August
  • $10 entry fee for non-residents over 16 years old on weekends and holidays in July and August. Residents and property owners can show a Summer Pass for free entry
  • Free parking in July and August from 7 am to 10 pm in designated spaces in the CML Snider school parking lot in Wellington
  • From May – October, fines for parking in designated No Parking zones at Bakker Road, Huyck’s Point Road, Winns Drive, Stinson Block Road, Arthur Road, County Road 13, Salmon Point Road, County Road 7, and County Road 20 are $75 for payment within 7 days, $100 after 7 days.  Fines for parking in designated No Parking zones near Sandbanks and North Beach Provincial Parks are $300 for payment within 7 days and $400 after 7 days
  • Residents and property owners will again be able to park in available designated spots at Bakker Road and Huyck’s Point Road water access points, when they display a Summer Pass.
  • New signs at all 23 public parks across the County to help visitors find washrooms, picnic tables, etc.
  • Continuation of the Boat Launch Day and Season parking pass programs, with additional signage to help people find the launches and understand how they work.
  • Minor amendments to the patio design guidelines for the 2023 patio season, with permit fees and parking space rental fees that had been paused during the pandemic reinstated in 2023. A full sidewalk patio program review will be conducted in 2023 to take effect summer 2024.
  • The municipality is working with vendors and seeking grant funding to install level 2 and 3 EV charging locations in the County over the course of 2023 and 2024.
Residents can find information about summer amenities and how to navigate the summer season on the Summer Hub, updated each May.
Tourism Management Plan 2023

The full Tourism Management Plan for the 2023 season, as approved by Council.

Tourism Management Plan 2020-2022 - Results

An overview of the actions and outcomes of the 2020 - 2022 Tourism Management Plans.

Staff Contact

Kim Koster
Community Initiatives Coordinator

Phone: 613.476.2148 
Fax: 613.471-2050