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Public consultation now open for new Destination Marketing Organization

January 10, 2022

The municipality is asking for public input about the new organization that will oversee tourism marketing for Prince Edward County.

Council approved in December 2021 the new Destination Marketing Organization (DMO) that will be led by tourism industry stakeholders. The DMO will operate at arm’s length of the municipality similar to the public library or affordable housing corporation. Through the new DMO, the tourism industry will have significant input on destination marketing decisions while maintaining partnership with the municipality to align with tourism management planning.

A public information session about the new DMO will be held on Thursday, January 20 from 7-8 pm. Members of the public will have the chance to learn more about the organization and timeline — including key phases of the transition toward the new DMO. Questions can be submitted in advance to Rebecca Lamb, Destination Marketing and Development Coordinator, at Staff will take input from this session into consideration when drafting a new by-law to incorporate the DMO, which will be presented for Council’s consideration on Tuesday, February 8.

Due to COVID-19 protocols, the meeting will be held virtually over Zoom. Registration for this session is required and can be completed using this link. A recording of the session will be available for viewing after the meeting. Additional information is available on the County’s online engagement site, Have Your Say.

Following this public information session, municipal staff will be engaging tourism industry stakeholders around elements of the DMO, including board structure, board member competencies, and governance. The inaugural board of the DMO, which is expected to be in place by April 2022, will be responsible for passing the DMO’s by-laws and policies. Click here to view a timeline of the transition process.

Tourism industry stakeholders who would like to get involved and offer feedback can contact Rebecca Lamb, Destination Marketing and Development Coordinator, at or 613.503.1309.

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